This is How I Would Redesign an Accounting Firm's Website

Website Redesigns
November 30, 2025
5 min read
Shawn Smith

Watch as I transform a fictional accounting firm's website from cluttered and confusing to clean, professional, and conversion-focused. This redesign demonstrates the power of strategic design choices.

Video Summary

In this video, I redesign a fictional website for Precision Accounting Firm to showcase my design skills and demonstrate how strategic design choices can transform a website. The original site had several critical issues including poor spacing, unclear calls to action, and a layout that didn't guide visitors toward conversion.

Key Improvements in the Redesign

  • Lead Capture Form: Added a prominent consultation form in the hero section to immediately capture visitor interest and contact information
  • Clear Call-to-Actions: Strategically placed CTAs throughout the page guide visitors toward scheduling consultations and exploring services
  • Professional Logo & Branding: Enhanced the visual identity with a proper logo icon and refined menu placement
  • Structured Content Sections: Organized key information including About, Team, Services, Process, Testimonials, and FAQs for easy navigation
  • Social Proof & Trust Signals: Added testimonials and team member profiles to build credibility and trust with potential clients
  • User-Friendly Navigation: Implemented a back-to-top button and improved footer organization for better user experience

Note: This is a demonstration project using a fictional business. The goal is to show how a well-structured, conversion-focused website can turn visitors into paying customers by telling them exactly what to do at every stage of their journey.

Want Me to Redesign Your Business Website?

See what your website could look like with a professional redesign. I'm offering free redesign mockups on a first-come, first-served basis!

What You Get:

  • Professional redesign concept of your current website
  • Side-by-side before and after comparison
  • Conversion-focused design improvements
  • No obligation - completely free mockup
Request Your Free Redesign

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